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Grassroots Designfest: UX Research for A Revolutionary Summer

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Role: Lead UX Researcher

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Project Overview

During the Grassroots Designfest, I volunteered as a UX researcher for A Revolutionary Summer, a nonprofit focused on dismantling harmful narratives about Black girls. My goal was to evaluate and improve the website’s usability to enhance engagement, accessibility, and donations.

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Hypothesis

  • The website was cluttered, making navigation difficult for the target audience.

  • Heavy walls of unformatted text made it difficult to understand the organization’s mission.

  • Hidden donation links contributed to lower donor engagement and sponsorships.

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Research Methods

Over 7 days, I conducted 10+ interviews (20-45 minutes each) with three key user groups:

  1. Families (Black girls aged 12-17 and their parents/guardians)

  2. Donors & Patrons

Each interview included:

  • Usability tasks to observe navigation behaviors.

  • Task analysis to assess engagement drop-off points.

  • Exit surveys to gather direct feedback on pain points.

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Key Insights & Takeaways

✅ For Black Girls (Ages 12-17):

  • Wanted to see themselves represented visually on the website.

  • Primarily accessed content via mobile, not desktop—mobile optimization was critical.

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✅ For Parents/Guardians:

  • Overwhelmed by dense text, making it difficult to progress through the site.

  • Needed a clearer path to key information (e.g., programs, applications, contact).

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✅ For Donors & Patrons:

  • Found donation links difficult to locate, reducing trust and engagement.

  • Required a frictionless, error-free donation process.

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Impact & Outcomes

  • Research validated the design team’s initial assumptions while uncovering additional donor pain points.

  • Findings informed mobile-first design recommendations, improved content hierarchy, and a simplified donation flow.

  • Contributed to an enhanced user experience that better reflected the mission and needs of A Revolutionary Summer.

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Redesign Mock-Ups

Additional Team Roles:

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Project Manager:

Ursula Nokonoko


UX/UI Designers:

Angela Jackson

Cassie Myers


Additional UXR:

Nida Khan


Illustrator:

Camilla Sucre

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